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Introduction to e-commerce. / Jeffrey F. Rayport, Bernard J. Jaworski.

By: Contributor(s): Material type: TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill / Irwin c2004.Edition: 2nd edDescription: xxvii, 516 p. : ill. ; 27 cmISBN:
  • 0072553472 (alk. paper)
Subject(s): DDC classification:
  • 658.8/4 21
LOC classification:
  • HF5548.32.R393
Online resources:
Contents:
Contents: Framework for e- Commerce -- The Basic technology of the internet and the web: Basic technology of the internet and e- Commerce business -- Strategy formulation for online firms: Market opportunity analysis -- Business models -- Strategy formulation: customer interface -- Market communications and branding -- Implementation -- Metrics -- Technology infastructure: Website development process -- Site architecture -- Capital infrastructure: Human and finanical capital -- Media infrastructure: Media transformation -- Public policy infrastructure : Public policy -- Appendix -- Glossary.
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HF5548.32.R393 (Browse shelf(Opens below)) 1 Available 2577/12
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HF5548.32.R393 (Browse shelf(Opens below)) 2 Available 2578/12
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HF5548.32.R393 (Browse shelf(Opens below)) 3 Available 2579/12

Includes bibliographical references and index.

Contents: Framework for e- Commerce -- The Basic technology of the internet and the web: Basic technology of the internet and e- Commerce business -- Strategy formulation for online firms: Market opportunity analysis -- Business models -- Strategy formulation: customer interface -- Market communications and branding -- Implementation -- Metrics -- Technology infastructure: Website development process -- Site architecture -- Capital infrastructure: Human and finanical capital -- Media infrastructure: Media transformation -- Public policy infrastructure : Public policy -- Appendix -- Glossary.

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