Understanding business / William G. Nickels, James M. McHugh and Susan M. McHugh
Material type:
TextPublication details: Boston: McGraw Hill, c1999.Edition: 5th edDescription: xxxvi, 682 p + various pagings: ill (col.); 29cmISBN: - 025621980x
- 007561877x
- HD31.N51
Includes index.
Contents: Business trends: Cultivating a business in diverse, global environments -- Business ownership: Starting a small business -- Business management: Empowering employees to satisfy customers -- Management of human resources: Motivating employees to produce quality goods and services -- Marketing: Developing and implementing customer-oriented marketing plans -- Decision making: Managing information -- Managing financial resources.
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