Public relations writing and media techniques. / Dennis L. Wilcox

By:

WILCOX, Dennis L

Contributor(s):

Reber, Bryan H

Material type:

TextPublication details: London: Pearson, 2014.Edition: 7th edDescription: ii,462p. : ill.; 28cmISBN:

9781292040738

LOC classification:

HM1221.W55

Contents:

Contents: Getting organized for writing -- Becoming a persuasive writer -- Finding and making news -- Working with journalists and bloggers -- Writing the news release -- Preparing facts sheets, advisories, media kits, and pitches -- Creating news features and op-eds -- Radio, television and online video -- Selecting publicity photos and graphics -- Distributing news to the media -- Tapping the web and digital media -- Newsletters, brochures, and intranets -- Writing email, memos, and proposals -- Using direct mail and advertising -- Organizing meetings and events -- Planning programs and campaigns.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY			HM1221.W55 (Browse shelf(Opens below))					Available			7980/407/15

Includes index

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Public relations writing and media techniques. / Dennis L. Wilcox

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