This is PR :The realities of public relations. / Doug Newsom

By:

Newsom, Doug

Contributor(s):

Material type:

TextSeries: Wadsworth series in mass communication and journalism | Cengage advantage booksPublication details: Boston : Wadsworth Cengage Learning, 2013.Edition: 11th edDescription: xiv,369 p. : ill.; 26cmISBN:

9781111836832 (pbk.)
1111836833 (pbk.)

Subject(s):

DDC classification:

659.2 23

LOC classification:

HM1221.N48

Contents:

Contents: Public relations: Role, practice and origins -- PR roles and responsibilities -- PR's origins and evolution -- Research for PR: Research: Planning, monitoring and evaluating -- Stakeholders and interactions -- Theory, ethics and laws affecting PR practice: Theoretical underpinning for PR -- PR ethics and responsibilities -- PR and law -- PR in action: Strategic management in PR practice -- Communication channels and media -- Tactics and techniques: Details that make PR strategy work -- Campaigns -- Crisis and credibility.

Summary: "Ideal for the beginning student or the experienced public relations practitioner, This is PR: The realities of public relations, Eleventh Edition, covers the world of public relations with a strong emphasis on fundamentals such as history and research, as well as emerging issues such as technology, ethics, and the international aspects. With numerous examples, strategies, tactics, and case studies, you'll have resources you can take away from the classroom."--Publisher's website.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY			HM1221.N48 (Browse shelf(Opens below))					Available			7845/272/15

Includes bibliographical references and index.

Includes index.

"Ideal for the beginning student or the experienced public relations practitioner, This is PR: The realities of public relations, Eleventh Edition, covers the world of public relations with a strong emphasis on fundamentals such as history and research, as well as emerging issues such as technology, ethics, and the international aspects. With numerous examples, strategies, tactics, and case studies, you'll have resources you can take away from the classroom."--Publisher's website.

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This is PR :The realities of public relations. / Doug Newsom

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