Media programming: strategies and practices. / Susan Tyler Eastman and Douglas A. Ferguson.
Material type:
TextPublication details: Belmont : Wadsworth Cengage Learning, 2013.Edition: 9th edDescription: xii, 484 p. : 24 cmISBN: - 9781111835026
- PN1992.55.E18(9e)
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | PN1992.55.E18(9e) (Browse shelf(Opens below)) | 1 | Available | 8557/009/20 | ||||||||||||
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | PN1992.55.E181(9e) (Browse shelf(Opens below)) | 2 | Available | 8558/010/20 |
Includes bibliography and index.
Contents: Part one: Introduction to programming: A scafford for programmers -- Part two: Frameworks for media programming: Prime-time network programming strategies -- Multichannel television strategies -- Online television strategies -- Part Three: Understanding key processes: Program and audience research and ratings -- Syndication for stations, cable, and online -- Part four: Television programming practices: Non-prime-time network programming -- Television station programming strategies -- Basic and premium subscription programming -- Public television programming -- Part five: Audio programming practices: Music radio programming -- Information radio programming
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