Marketing management: corporate insights, best practices and case studies. / Arun Kumar, N. Meenakshi

By:

Kumar, Arun

Contributor(s):

Meenakshi, N

Material type:

TextPublication details: New Delhi: VIKAS Publishing, 2011.Edition: 2nd edDescription: xviii, 942 p. : illISBN:

9788125942597
8125942599

Subject(s):

LOC classification:

HF5415.13.K96

Contents:

Contents: Fundamentals of marketing -- Marketing research -- marketing environment -- Consumer behaviour -- Segmentation and targeting -- Positioning -- Project management -- Brand management -- Management innovations -- Pricing strategy -- Distribution -- Retailing -- Integrated marketing communication -- Advertising management -- Competitive marketing strategy -- Direct marketing -- Internet marketing -- Personal selling and sales managemtn -- Business marketing -- Marketing services -- International marketing -- Marketing for non-profit organizations -- Rural marketing --

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY			HF5415.13.K96(2e) (Browse shelf(Opens below))					Available			K/1015/1015/19

Includes bibliographical references and index.

There are no comments on this title.

to post a comment.

Marketing management: corporate insights, best practices and case studies. / Arun Kumar, N. Meenakshi

If you have any concerns or questions; kindly contact the library