Sales management. / Douglas J. Dalrymple, William L. Cron, Thomas E. DeCarlo.
Material type:
TextPublication details: Hoboken, NJ: Wiley, 2004.Edition: 8th edDescription: xix, 601 p. : ill. (some col.), col. maps ; 27 cmISBN: - 047123060X (alk. paper)
- 0471451711
- 658.8/1 21
- HF5438.4.D34(8e)
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5438.4.D34(8e) (Browse shelf(Opens below)) | Available | K/1530/1530/19 |
Includes bibliographical references (p. 565-581) and indexes.
Contents: Introduction to selling and sales management -- Strategy and sales program planning -- Sales opportunity management -- Account relationship management -- Customer interaction management -- Sales force organization -- Recruiting and selecting personnel -- Sales training -- Leadership -- Ethical leadership -- Motivating salespeople -- Compensating salespeople -- Evaluating performance --
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