Strategic management esentials. / Gareth R. Jones, Charles W.L. Hill,
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TextPublication details: New York: South-Western, 2012.Edition: 3rd ed.. international ed.]Description: xv, 259 p. + [various pagings] : illISBN: - 9781111525200
- 111152520X
- HD30.28.J76
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HD30.28.J76(3e) (Browse shelf(Opens below)) | 1 | Available | K/1800/1800/19 | ||||||||||||
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HD30.28.J761(3e) (Browse shelf(Opens below)) | 2 | Available | K/1801/1801/19 | ||||||||||||
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Books
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HD30.28.J762(3e) (Browse shelf(Opens below)) | 3 | Available | K/502/502/19 |
Contents:1. Introduction to strategic management: Developing the competitive strategic process -- Governing stakeholders and business ethics -- 2. The nature of competitive advantage: Identifying opportunities and threats through external analysis -- Building competitive advantages -- 3. Building and sustaining long-run competitive advantages: Positioning for competitive-level strategy -- Global strategy -- Long-run profitability through corporate-level strategy -- 4. Strategy implementation: Strategic change -- Implementing strategy through organizational design --
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