Marketing. / William G. Zikmund, Michael d'Amico.
Material type:
TextPublication details: Cincinnati, Ohio : South-Western College Pub., c1999.Edition: 6th edDescription: xxix, 701 p. : col. ill. ; 29 cm. +ISBN: - 0538882158
- 658.8 21
- HF5415.Z54
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415 .Z54 (Browse shelf(Opens below)) | 1 | Available | 2223/12 | ||||||||||||
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415 .Z541 (Browse shelf(Opens below)) | 2 | Available | 2224/12 | ||||||||||||
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415 .Z542 (Browse shelf(Opens below)) | 3 | Available | 2225/12 |
Includes bibliographical references (p. 672-683) and indexes.
Contents: Introduction -- Analysis of market and buyer behavior -- Product strategy for global competition -- Distribution strategy -- Integrated marketing communications -- Pricing strategy -- Appendiix.
System requirements for accompanying computer disc: RAM 8MB; Processor 486sx, 33mhz; Hard drive 160 MB; QuickTime 2.0 or better (supplied on CD-ROM; CD-ROM drive double speed or better; Sound card 16-bit digital sound; Video display 640x480 pixels, 256 colors.
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