Marketing management : a customer-centric financial approach. / Kenneth E. Clow

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TextPublisher: Saint Paul, MN : Textbook Media Press, 2017Edition: 2nd edDescription: ix, 493 p.: color illustrations; 27 cmContent type:

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Contents: The nature of marketing management -- Building a customer-oriented marketing department --

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY			HF5415.13.C57(2e) (Browse shelf(Opens below))					Available			K/3010/0108/23

Contents: The nature of marketing management -- Building a customer-oriented marketing department --

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