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McKerrow, Ray E.

Principles and types of public speaking / Raymie E. McKerrow ... [et al.]. - 16th ed. - Boston, MA : Pearson/Allyn & Bacon, c2007. - xvi, 448 p. : ill. (some col.) ; 24 cm.

Rev. ed. of : Principles and types of public speaking / Raymie E. McKerrow ... [et al.]. 15th ed. c2003.

Includes bibliographical references and index.

Contents: Part One: Public speaking in a global world: Public speaking in a mediated society -- Setting the scene for community building : ethical communication in a diverse culture -- Getting started: basic tips for speech preparation and delivery -- Public speaking and critical listening -- Part two: Preparing your speech: Public speaking in a culturally diverse society: to whom are you speaking? -- Developing central ideas and claims: finding and using evidence -- Organizing ideas: relational language, internal organization patterns, and the motivated sequence -- Maintaining audience attention and involvement -- Developing the speech outline -Part Three: Communication Channels -- Using language to communicate -- Using visual materials in speeches -- Using your voice and body to communicate - Part Four: Types of Speeches -- Speeches to inform -- Speeches to persuade and to actuate -- Reasoning with publics -- Performing culture in building communities: speaking on special occations

ISBN: 0205456219 9780205456215

LCCN: 2006050316

Nat. Bib. No.: GBA664298 bnb

Nat. Bib. Agency Control No.: 013516847 Uk

Subjects--Topical Terms:
Public speaking.
Oral communication.

LC Class. No.: PN4129.15 / .M37

Dewey Class. No.: 808.5/1