Cases in marketing management. /
Bernhardt, Kenneth L., 1944-
Cases in marketing management. / Kenneth L. Bernhardt and Thomas C. Kinnear. - 7th ed. - Chicago : Irwin, c1997. - xiv, 665 p. : ill., maps ; 25 cm. - The Irwin series in marketing .
Includes bibliographical references.
Contents: An Orientation to the case method -- Introduction to marketing decision making -- Marketing information and forecasting -- Product and brand management decisions -- Distribution decisions -- Promotions decisions -- Pricing decisions -- Public policy and ethical aspects of marketing -- Marketing programs and strategy.
0256204640
96037108
Marketing--Management--Case studies.
Marketing--Decision making--Case studies.
HF5415.13.B448
658.8
Cases in marketing management. / Kenneth L. Bernhardt and Thomas C. Kinnear. - 7th ed. - Chicago : Irwin, c1997. - xiv, 665 p. : ill., maps ; 25 cm. - The Irwin series in marketing .
Includes bibliographical references.
Contents: An Orientation to the case method -- Introduction to marketing decision making -- Marketing information and forecasting -- Product and brand management decisions -- Distribution decisions -- Promotions decisions -- Pricing decisions -- Public policy and ethical aspects of marketing -- Marketing programs and strategy.
0256204640
96037108
Marketing--Management--Case studies.
Marketing--Decision making--Case studies.
HF5415.13.B448
658.8