Handling the media and the public relations. /
Ridgeway, Judith
Handling the media and the public relations. / Judith, Ridgeway - New Delhi: Infinity books, 2005. - ix, 222 p.: 20cm.
Includes index.
Contents: The Media relations programme -- Lists and contacts -- Releases and captions -- Photographs -- Samples and giveways -- Ongoing information service -- Bought editorials competitions and special offers -- Techniques for television and radio -- Receptions and conferences -- Seminars, workshops and teach-ins -- Special events -- Educating management -- Recommended reading.
8179291251
HM263.R43
Handling the media and the public relations. / Judith, Ridgeway - New Delhi: Infinity books, 2005. - ix, 222 p.: 20cm.
Includes index.
Contents: The Media relations programme -- Lists and contacts -- Releases and captions -- Photographs -- Samples and giveways -- Ongoing information service -- Bought editorials competitions and special offers -- Techniques for television and radio -- Receptions and conferences -- Seminars, workshops and teach-ins -- Special events -- Educating management -- Recommended reading.
8179291251
HM263.R43