Marketing research: tools and techniques. /
Bradley, Nigel
Marketing research: tools and techniques. / Nigel Bradley - New York: Oxford Univ. Press, c2007. - xxi, 531 p.: ill.; 24cm.
Includes index.
Contents: Research preparation: Introduction to marketing research -- Planning research -- Data collection: Secondary data -- Primary data -- Sampling -- Questionnaires and topic guides -- Qualitative research -- Quantitative research -- Analysis and communication: Analysis -- Reporting and presentation -- Marketing research applications: Business-to-business research -- International research -- Audience research research -- Advertising research -- Social research -- Market researcher's toolbox.
0199281963
Marketing Research
Marketing.
HF5415.2.B72
Marketing research: tools and techniques. / Nigel Bradley - New York: Oxford Univ. Press, c2007. - xxi, 531 p.: ill.; 24cm.
Includes index.
Contents: Research preparation: Introduction to marketing research -- Planning research -- Data collection: Secondary data -- Primary data -- Sampling -- Questionnaires and topic guides -- Qualitative research -- Quantitative research -- Analysis and communication: Analysis -- Reporting and presentation -- Marketing research applications: Business-to-business research -- International research -- Audience research research -- Advertising research -- Social research -- Market researcher's toolbox.
0199281963
Marketing Research
Marketing.
HF5415.2.B72