Understanding business. /
Nickels, William G.
Understanding business. / William G. Nickels. - 7th ed. - Boston: McGraw hill, 2005. - xli, 707p.: ill.; 28cm.
Includes index,glossary and references.
Contents: Business trends: cultivating a business in diverse, global environments -- Business ownership: starting a small business -- Business management: empowering employees to satisfy customers -- Management of human resources: motivating employees to produce quality goods and services -- Marketing: developing and implementing customer-oriented marketing plans -- Decision making: managing information -- Managing financial resources -- Index.
9780072922189
HD31.N4897
Understanding business. / William G. Nickels. - 7th ed. - Boston: McGraw hill, 2005. - xli, 707p.: ill.; 28cm.
Includes index,glossary and references.
Contents: Business trends: cultivating a business in diverse, global environments -- Business ownership: starting a small business -- Business management: empowering employees to satisfy customers -- Management of human resources: motivating employees to produce quality goods and services -- Marketing: developing and implementing customer-oriented marketing plans -- Decision making: managing information -- Managing financial resources -- Index.
9780072922189
HD31.N4897