Modern business administration. /
Appleby, Robert C.
Modern business administration. / Robert C. Appleby. - 6th ed. - Harlow: Prentice Hall, 1991. - xi, 500p.: ill.; 25cm.
Include index.
Contents: Management principles: Nature of management -- Business and its external environment -- Corporate strategy and planning -- Organizing -- Directing -- Controlling -- Management in action: Marketing and sales management -- Production and operations management -- Human resource management -- Administrative management.
0273602829
H5500.A67
Modern business administration. / Robert C. Appleby. - 6th ed. - Harlow: Prentice Hall, 1991. - xi, 500p.: ill.; 25cm.
Include index.
Contents: Management principles: Nature of management -- Business and its external environment -- Corporate strategy and planning -- Organizing -- Directing -- Controlling -- Management in action: Marketing and sales management -- Production and operations management -- Human resource management -- Administrative management.
0273602829
H5500.A67