Broadcasting, cable, the internet and beyond: an introduction to modern electronic media. /
Dominick,Joseph R.
Broadcasting, cable, the internet and beyond: an introduction to modern electronic media. / Joseph R.Dominick. - 7th ed. - New York: McGraw Hill, 2012. - xvi,316p.; ill.: 25cm.
Includes index and glossary
Content:History of broadcast media -- History of cable,home video,and the internet -- Audio and video technology -- Radio today -- Broadcast and cable/satellite tv today -- The internet,web audio,and web video -- The business of broadcasting,cable and new media -- Radio programming -- TV programming -- Rule and regulations -- Self-regulation and ethics -- Rating and audience feedback -- Effects
9780071315036
HE8689.8.D66
Broadcasting, cable, the internet and beyond: an introduction to modern electronic media. / Joseph R.Dominick. - 7th ed. - New York: McGraw Hill, 2012. - xvi,316p.; ill.: 25cm.
Includes index and glossary
Content:History of broadcast media -- History of cable,home video,and the internet -- Audio and video technology -- Radio today -- Broadcast and cable/satellite tv today -- The internet,web audio,and web video -- The business of broadcasting,cable and new media -- Radio programming -- TV programming -- Rule and regulations -- Self-regulation and ethics -- Rating and audience feedback -- Effects
9780071315036
HE8689.8.D66