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Safko, Lon.

The social media bible : Tactics, tools, & strategies for business success. / Lon Safko. - 3rd ed. - New Jersey: John Wiley & Sons, 2012. - xviii,622 p. : ills.; 25cm.

Includes index.

Contents: Tactics and tools -- What is social media -- Say hello to social networking -- It's not your father's e-mail -- The world of web pages -- The Internet forum -- The ubiquitous blog -- The wisdom of the wiki -- A picture is worth a thousand words (photo sharing) -- Talk about the podcast (audio create) -- Got audio (audio sharing) -- Watch out for vlogs (video sharing) -- Thumbs up for microblogging -- Live from anywhere - it's livecasting -- Virtual worlds-real impact -- Gaming the system: virtual gaming -- RSS-Really Simple Syndication made simple -- Spotlight on search (search engine optimization) -- Marketing yourself (search engine marketing) -- The formidable fourth screen (mobile) -- Let the conversation begin (interpersonal) -- Strategy: The five steps to social media success. Analyze your existing media -- The social media trinity -- Integrate strategies -- Identify resources -- Implement and measurement.

ISBN: 9781118269749 (pbk.) 1118269748 (pbk.)

LCCN: 2012418217

Nat. Bib. No.: GBB218045 bnb

Nat. Bib. Agency Control No.: 016035444 Uk

Subjects--Topical Terms:
Internet marketing.
Social media--Economic aspects.
Online social networks--Economic aspects.
Electronic commerce.

LC Class. No.: HF5415.1265.S24

Dewey Class. No.: 658.872