Research methods for business students /
Saunders, Mark, 1959-
Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill. - 3rd ed. - Harlow, England ; New York : Prentice Hall, 2003. - xviii, 504 p. : ill. 25 cm.
Includes bibliographical references and index.
Contents: The Nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Deciding on the reserach approach and chosing a research strategy -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured and in-depth interviews -- Collecting primary data using questionaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project work.
0273658042
2002029313
Business--Research--Methodology.
Business--Research--Data processing.
Management--Research--Methodology.
Management--Research--Data processing.
HD30.4.S28
650/.072
Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill. - 3rd ed. - Harlow, England ; New York : Prentice Hall, 2003. - xviii, 504 p. : ill. 25 cm.
Includes bibliographical references and index.
Contents: The Nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Deciding on the reserach approach and chosing a research strategy -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured and in-depth interviews -- Collecting primary data using questionaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project work.
0273658042
2002029313
Business--Research--Methodology.
Business--Research--Data processing.
Management--Research--Methodology.
Management--Research--Data processing.
HD30.4.S28
650/.072