Essentials of entrepreneurship and small business management /
Zimmerer, Thomas W.
Essentials of entrepreneurship and small business management / Thomas W. Zimmerer and Norman M. Scarborough - 4th ed. - Canada: Pearson, c2005. - xiv, 577 p.: ill, 27cm.
Includes index.
Contents: The Challenge of entrepreneurship -- Building the business plan: Beginning considerations -- Building the business plan: Marketing consideration -- Building the business plan: Financial considerations -- Putting the business plan to work: Building a competitive edge.
0131918567
Small business-management.
HD62.7.Z55
Essentials of entrepreneurship and small business management / Thomas W. Zimmerer and Norman M. Scarborough - 4th ed. - Canada: Pearson, c2005. - xiv, 577 p.: ill, 27cm.
Includes index.
Contents: The Challenge of entrepreneurship -- Building the business plan: Beginning considerations -- Building the business plan: Marketing consideration -- Building the business plan: Financial considerations -- Putting the business plan to work: Building a competitive edge.
0131918567
Small business-management.
HD62.7.Z55