Public relations and media. /
Gupta, Ruchika.
Public relations and media. / Ruchika Gupta. - New Delhi : Random Publications, 2015. - ix, 281 p. : 24 cm.
Includes bibliography and index.
Contents: Introduction -- Public relations: theory and practice -- Communication and public relation -- Media relations -- Developing a public relations plan -- Modern tactics of public relations -- Public relations and marketing -- Public relations and new media technologies.
978935111490
REF
Public relations and media. / Ruchika Gupta. - New Delhi : Random Publications, 2015. - ix, 281 p. : 24 cm.
Includes bibliography and index.
Contents: Introduction -- Public relations: theory and practice -- Communication and public relation -- Media relations -- Developing a public relations plan -- Modern tactics of public relations -- Public relations and marketing -- Public relations and new media technologies.
978935111490
REF