Marketing for tourism. /
Holloway, J. Christopher.
Marketing for tourism. / J. Christopher Holloway - 4th ed. - Harlow, England ; New York : Prentice Hall/Financial Times, 2004. - xvii, 510 p. : ill. (some col.), 1 map ; 25 cm.
Includes bibliographical references (p. 494-497) and index.
Contents: The Marketing perspective -- Marketing planning -- Marketing research and its applications in tourism -- The Tourist market -- Tourism product policy -- Pricing the product -- Marketing communications and ICT applications -- Distributing travel and tourism -- The Sales function -- The Travel brochure -- Sales promotion for travel and tourism -- Direct marketing: Theory and prectice -- Public relations and its uses in the tourism industry -- Marketing control.
0273682296
2004045152
Tourism.
Tourism--Marketing.
G155.A1H647
910/.68/8
Marketing for tourism. / J. Christopher Holloway - 4th ed. - Harlow, England ; New York : Prentice Hall/Financial Times, 2004. - xvii, 510 p. : ill. (some col.), 1 map ; 25 cm.
Includes bibliographical references (p. 494-497) and index.
Contents: The Marketing perspective -- Marketing planning -- Marketing research and its applications in tourism -- The Tourist market -- Tourism product policy -- Pricing the product -- Marketing communications and ICT applications -- Distributing travel and tourism -- The Sales function -- The Travel brochure -- Sales promotion for travel and tourism -- Direct marketing: Theory and prectice -- Public relations and its uses in the tourism industry -- Marketing control.
0273682296
2004045152
Tourism.
Tourism--Marketing.
G155.A1H647
910/.68/8