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Social marketing: new imperative for public health. /

Mannoff, Richard K.

Social marketing: new imperative for public health. / Richard K. Mannoff - London : Praeger special studies, c2008. - ix, 293 p.: ill.; 24 cm.

ISBN: 0030716772

Subjects--Topical Terms:
Social marketing.
Behavior modification.

LC Class. No.: RA440.5.M31

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Social marketing: new imperative for public health. /

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