International marketing. /
Cateora, Philip R.
International marketing. / Philip R. Cateora. - 8th ed. - Homewood, IL : Irwin, c1993. - xxiv, 776 p. : ill. (some col.), maps ; 24 cm. - The Irwin series in marketing .
Includes bibliographical references and indexes.
Contents: An Overview: The Scope and challenges of global marketing -- Global business environment -- The Cultural environment: Geography and history - the foundation of cultural understanding -- Cultural dynamics in assessing global markets -- Business customs and practices in global marketing -- Political environment - a critical issue -- The International legal environment -- Developing markets and market behaviour -- Multinational market regions and market groups -- Global marketing management: Global marketing management- planning and organization -- Researching global markets -- Developing consumer products for global markets -- Marketing industrial products and business services -- International distribution system -- Export trade mechanics and logistics -- The Global advertising and promotion effort -- Personal selling and personnel management -- Pricing for international markets -- Corporate context of marketing: Financial requirements for global marketing.
0256105138
92016448
Export marketing.
International business enterprises.
HF1009.5.C35
658.8/48
International marketing. / Philip R. Cateora. - 8th ed. - Homewood, IL : Irwin, c1993. - xxiv, 776 p. : ill. (some col.), maps ; 24 cm. - The Irwin series in marketing .
Includes bibliographical references and indexes.
Contents: An Overview: The Scope and challenges of global marketing -- Global business environment -- The Cultural environment: Geography and history - the foundation of cultural understanding -- Cultural dynamics in assessing global markets -- Business customs and practices in global marketing -- Political environment - a critical issue -- The International legal environment -- Developing markets and market behaviour -- Multinational market regions and market groups -- Global marketing management: Global marketing management- planning and organization -- Researching global markets -- Developing consumer products for global markets -- Marketing industrial products and business services -- International distribution system -- Export trade mechanics and logistics -- The Global advertising and promotion effort -- Personal selling and personnel management -- Pricing for international markets -- Corporate context of marketing: Financial requirements for global marketing.
0256105138
92016448
Export marketing.
International business enterprises.
HF1009.5.C35
658.8/48