Retailing management. /
Levy, Michael,
Retailing management. / Michael Levy, Barton A. Weitz and Dhruv Grewal. - 9th ed. - xxxiii, 670 pages : colored illustrations ; 29 cm.
Includes bibliographical references and index.
Contents: 1. The world of retailing: Introduction to the world of retailing -- Types of retailers -- Multichannel retailing -- Customer buying behavior -- 2. Retailing strategy: Retail market strategy -- Financial strategy -- Retail locations -- Retail site location -- Human resource management -- Information systems and supply chain management -- Customer relationship management -- 3. Merchandise management -- Managing the merchandise planning process buying merchandise -- retail pricing retail communication Mix -- Store management: Managing the store -- Store layout, design, and visual merchandising -- Customer service --
9781259060663 1259060667
2013030858
Retail trade--Management.
HF5429.L48(9e)
658.8/7
Retailing management. / Michael Levy, Barton A. Weitz and Dhruv Grewal. - 9th ed. - xxxiii, 670 pages : colored illustrations ; 29 cm.
Includes bibliographical references and index.
Contents: 1. The world of retailing: Introduction to the world of retailing -- Types of retailers -- Multichannel retailing -- Customer buying behavior -- 2. Retailing strategy: Retail market strategy -- Financial strategy -- Retail locations -- Retail site location -- Human resource management -- Information systems and supply chain management -- Customer relationship management -- 3. Merchandise management -- Managing the merchandise planning process buying merchandise -- retail pricing retail communication Mix -- Store management: Managing the store -- Store layout, design, and visual merchandising -- Customer service --
9781259060663 1259060667
2013030858
Retail trade--Management.
HF5429.L48(9e)
658.8/7