Marketing: A Global Perspective. /
Verhage, Bronis.
Marketing: A Global Perspective. / Bronis Verhage. - xxv, 750 pages : illustrations ; 25 cm
Includes index.
Contents: 1. Insight into marketing: What is marketing? -- Strategy development and marketing planning -- The marketing environment -- 2. Analyzing the market: Buying behaviour -- Marketing research and marketing information -- Market segmentation and positioning -- 3. Product decisions: Product strategy and services marketing -- New product development -- 4. Promotion decisions: Marketing communication strategies -- Advertising -- Sales management -- 5. Pricing decision: Pricing strategy and price determination -- 6. Distribution decisions: Distribution -- Retailing -- Global marking --
9781408064900 (pbk.)
2014469531
Marketing.
HF5415.V38
Marketing: A Global Perspective. / Bronis Verhage. - xxv, 750 pages : illustrations ; 25 cm
Includes index.
Contents: 1. Insight into marketing: What is marketing? -- Strategy development and marketing planning -- The marketing environment -- 2. Analyzing the market: Buying behaviour -- Marketing research and marketing information -- Market segmentation and positioning -- 3. Product decisions: Product strategy and services marketing -- New product development -- 4. Promotion decisions: Marketing communication strategies -- Advertising -- Sales management -- 5. Pricing decision: Pricing strategy and price determination -- 6. Distribution decisions: Distribution -- Retailing -- Global marking --
9781408064900 (pbk.)
2014469531
Marketing.
HF5415.V38