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A dictionary of marketing. /

Doyle, Charles,

A dictionary of marketing. / Charles Doyle. - 4th ed. - xii, (various paging): illustrations ; 19 cm. - Oxford quick reference .

Contents: A dictionary of marketing; major feature entries –

ISBN: 9780198736424 (pbk.)

LCCN: 2015958816

Subjects--Topical Terms:
Marketing--Dictionaries.
Marketing--Terminology.

LC Class. No.: HF5412.D69(4e)

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A dictionary of marketing. /

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