Consumer behavior: buying, having, and being. /
Solomon, Michael R.
Consumer behavior: buying, having, and being. / Michael R. Solomon, Judith Lynne Zaichkowsky and Rosemary Polegato. - 5th Canadian ed. - Upper Saddle River, New Jersey: Pearson Prentice Hall, 2010. - xiv, 591 p. : ill. (chiefly col.) ; 29 cm.
Includes bibliographical references and indexes.
Contents: 1. Consumers in the marketplace: An introduction to consumer behaviour -- 2. Consumers as individuals: Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- 3. Consumers as decision makers: Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Household decision making -- 4. Consumers and subcultures: Income and social class -- Age subcultures -- Canadian identity and ethnic subcultures -- 5. Consumers and culture: Cultural influences on consumer behaviour -- The creation and diffusion of culture --
9780137018284
Consumer behavior.
HF5415.32.S64
Consumer behavior: buying, having, and being. / Michael R. Solomon, Judith Lynne Zaichkowsky and Rosemary Polegato. - 5th Canadian ed. - Upper Saddle River, New Jersey: Pearson Prentice Hall, 2010. - xiv, 591 p. : ill. (chiefly col.) ; 29 cm.
Includes bibliographical references and indexes.
Contents: 1. Consumers in the marketplace: An introduction to consumer behaviour -- 2. Consumers as individuals: Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- 3. Consumers as decision makers: Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Household decision making -- 4. Consumers and subcultures: Income and social class -- Age subcultures -- Canadian identity and ethnic subcultures -- 5. Consumers and culture: Cultural influences on consumer behaviour -- The creation and diffusion of culture --
9780137018284
Consumer behavior.
HF5415.32.S64