New products management. /
Crawford, C. Merle
New products management. / Merle Crawford, Anthony Di Benedetto. - 11h ed. - New York: McGraw-Hill, 2015. - xx, 588 p. : ill. ;
Includes index.
Content: 1. Overview and opportunity identification/selection: The strategic elements of product development -- The new products process -- Opportunity identification; strategic planning for new products -- 2. Concepts generation: Creativity and the product concept -- Finding and solving customers’ problems -- Analytical attributes approaches; introduction and perceptual mapping -- Analytical attributes approaches; trade-offs analysis and qualitative techniques -- 3. Concept/project evaluation: The concept evaluation system – concept testing -- The full screen -- Sales forecasting and financial analysis -- Product protocol -- 4. Development: Design -- Development team management -- Product use testing -- 5. Launch: Strategic launch planning -- Implementation of strategic plan -- Market testing -- Launch management -- Public policy issues --
9789814577106 9814577103 0073529885
2007036476
New products--Management.
HF5415.153.C72
658.5/75
New products management. / Merle Crawford, Anthony Di Benedetto. - 11h ed. - New York: McGraw-Hill, 2015. - xx, 588 p. : ill. ;
Includes index.
Content: 1. Overview and opportunity identification/selection: The strategic elements of product development -- The new products process -- Opportunity identification; strategic planning for new products -- 2. Concepts generation: Creativity and the product concept -- Finding and solving customers’ problems -- Analytical attributes approaches; introduction and perceptual mapping -- Analytical attributes approaches; trade-offs analysis and qualitative techniques -- 3. Concept/project evaluation: The concept evaluation system – concept testing -- The full screen -- Sales forecasting and financial analysis -- Product protocol -- 4. Development: Design -- Development team management -- Product use testing -- 5. Launch: Strategic launch planning -- Implementation of strategic plan -- Market testing -- Launch management -- Public policy issues --
9789814577106 9814577103 0073529885
2007036476
New products--Management.
HF5415.153.C72
658.5/75