The media student's book /
Branston, Gill.
The media student's book / Gill Branston and Roy Stafford. - 4th ed. - London: Routledge, 2006. - xviii, 576 p. : col. ill. ; 26 cm.
Includes bibliographical references (p. 553-561) and index.
Contents: 1. Key concepts: Interpreting media -- Narratives --Genres and other classifications -- Institutions -- Questions of representation --Ideologies and power -- Industries -- Audiences -- Advertising and branding -- 2. Media practices: Research -- Production organization -- production techniques -- Distribution -- 3. Media debates: Documentary and 'reality TV' -- Whose globalisation? -- 'Free choices' in a 'free market'? -- 4. Reference --
0415371430 (pbk. : alk. paper) 9780415371438 (pbk. : alk. paper)
2005027571
GBA603899 bnb
013354245 Uk
Mass media.
P90.B67
302.23
The media student's book / Gill Branston and Roy Stafford. - 4th ed. - London: Routledge, 2006. - xviii, 576 p. : col. ill. ; 26 cm.
Includes bibliographical references (p. 553-561) and index.
Contents: 1. Key concepts: Interpreting media -- Narratives --Genres and other classifications -- Institutions -- Questions of representation --Ideologies and power -- Industries -- Audiences -- Advertising and branding -- 2. Media practices: Research -- Production organization -- production techniques -- Distribution -- 3. Media debates: Documentary and 'reality TV' -- Whose globalisation? -- 'Free choices' in a 'free market'? -- 4. Reference --
0415371430 (pbk. : alk. paper) 9780415371438 (pbk. : alk. paper)
2005027571
GBA603899 bnb
013354245 Uk
Mass media.
P90.B67
302.23