International marketing and export management. /
Albaum, Gerald S.
International marketing and export management. / Gerald Albaum, Edwin Duerr, Jesper Strandskov. - 5th ed. - Harlow: New York. : Financial Times/Prentice Hall, 2004. - xi, 666 p.: ill.; 32cm
Includes bibliographical references and index.
Contents: International marketing and exporting -- Bases of international marketing -- The International environment -- Export market selection: definition and strategies -- Information for international market(ing) decisions -- Export market entry strategies -- Export entry modes -- Nonexport entry modes -- Product decisions -- Pricing decisions -- Financing and methods of payment -- Promotion and marketing communication -- The Export order and physical distribution -- Organization of international marketing activities.
0273686348 (pbk.)
2004053302
Export marketing--Management.
HF1416.I8
658.8/4
International marketing and export management. / Gerald Albaum, Edwin Duerr, Jesper Strandskov. - 5th ed. - Harlow: New York. : Financial Times/Prentice Hall, 2004. - xi, 666 p.: ill.; 32cm
Includes bibliographical references and index.
Contents: International marketing and exporting -- Bases of international marketing -- The International environment -- Export market selection: definition and strategies -- Information for international market(ing) decisions -- Export market entry strategies -- Export entry modes -- Nonexport entry modes -- Product decisions -- Pricing decisions -- Financing and methods of payment -- Promotion and marketing communication -- The Export order and physical distribution -- Organization of international marketing activities.
0273686348 (pbk.)
2004053302
Export marketing--Management.
HF1416.I8
658.8/4