Normal view MARC view ISBD view

International business: a managerial perspective. / Ricky W. Griffin, Michael W. Pustay - 8th ed. - Boston: Pearson, 2015. - 624 p.: ill.,

Includes index.

Contents: 1. The World's market places: An overview of international business -- Global marketplaces and business centers -- Legal, technological, accounting and political environments -- The role of culture -- Ethics and social responsibility in international business -- 2. The International environment: International trade and investment -- The International monetary system and the balance of payments -- Foreign exchange and international financial markets -- Formulation of national trade policies -- International cooperation among nations -- 3. Managing international business: International strategic management -- Strategies for analyzing and entering foreign markets -- International strategic alliances -- International organization design and control -- Leadership and employee behavior in international business -- 4. Managing international business operations: International marketing -- International operations management -- International financial management -- International human resource management and labor relations --

ISBN: 9781292018218 1292018216

Subjects--Topical Terms: --International business enterprises -- Management

Subjects--Index Terms: International trade

LC Class. No.: HD62.4.G85