International business. /
International business. / Ricky W. Griffin, Michael W. Pustay - 7th ed. - Boston: Pearson, 2013. - xxviii, 570 p.: ill.,
Includes index.
Contents: 1. The World's market places: An overview of international business -- Global marketplaces and business centers -- Legal, technological, accounting and political environments -- The role of culture -- Ethics and social responsibility in international business -- 2. The International environment: International trade and investment -- The International monetary system and the balance of payments -- Foreign exchange and international financial markets -- Formulation of national trade policies -- International cooperation among nations -- 3. Managing international business: International strategic management -- Strategies for analyzing and entering foreign markets -- International strategic alliances -- International organization design and control -- Leadership and employee behavior in international business -- 4. Managing international business operations: International marketing -- International operations management -- International financial management -- International human resource management and labor relations --
9780132667876 0132667878
2011045322
International business enterprises -- Management
HD62.4.G85