Social science research : principles, methods and practices /
Social science research : principles, methods and practices / Anol Bhattacherjee. - 2nd ed. - Tampa : 2012. - iii, 149p. : ill. ; 28 cm.
Includes appendix.
Contents: Introduction to research: Science and scientific research -- Thinking like a researcher -- The research process -- Theories in scientific research -- Basics of empirical research: Research design -- Measurement of constructs -- Scale reliability and validity -- Sampling -- Data collection: Survey research -- Experimental research --Case research -- Interpretive research -- Data analysis: Qualitative analysis -- Quantitative analysis: descriptive statistics -- Quantitative analysis: inferential statistics -- Epilogue: Research ethics.
9781475146127
H62.B477(2e)