Marketing. /
Etzel, Michael J.
Marketing. / Michael J. Etzel, Bruce J. Walker, William J. Stanton. - 13th ed. - Boston, Mass. : McGraw-Hill, c2004. - xxi, 650 + various pagings: col. ill., maps ; 28 cm.
Includes bibliographical references and indexes.
Contents: The Nature and scope of marketing -- Identifying and selecting markets -- Product -- Price -- Distribution -- Promotion -- Managing the marketing effort.
0072526505 (alk. paper) 0071214550 (international : alk. paper)
2003043615
Marketing.
HF5415.S745
658.8
Marketing. / Michael J. Etzel, Bruce J. Walker, William J. Stanton. - 13th ed. - Boston, Mass. : McGraw-Hill, c2004. - xxi, 650 + various pagings: col. ill., maps ; 28 cm.
Includes bibliographical references and indexes.
Contents: The Nature and scope of marketing -- Identifying and selecting markets -- Product -- Price -- Distribution -- Promotion -- Managing the marketing effort.
0072526505 (alk. paper) 0071214550 (international : alk. paper)
2003043615
Marketing.
HF5415.S745
658.8