Public relations: strategies and tactics. /
Public relations: strategies and tactics. / Dennis L. Wilcox, Glen T. Cameron. - 10th ed. - Boston: Pearson, 2012. - xxx, 594 p. : col. ill. ; 26 cm.
Includes bibliographical references (p.[575]-581) and index.
Contents: Role: What is public relations -- The evolution of public relations -- Ethics and professionalism -- Public relations departments and firms -- Process: Research -- Program planning -- Communication -- Evaluation -- Strategy: Public opinion and persuasion -- Conflict management: dealing with issues, risks and crises -- Reaching diverse audiences -- Public relations and the law -- Tactics: The internet and social media -- Preparing materials for mass media -- Radio and television -- Meetings and events -- Application: Corporations -- Entertainment, sports and tourism -- Politics and government -- Global public relations -- Nonprofit, health and education --
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Public relations.
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