Basic marketing research. /
Churchill, Gilbert A.
Basic marketing research. / Marketing research Gilbert A. Churchill, Jr. - 3rd ed. - Fort Worth : Dryden Press, c1996. - xvii, 863 p. : col. ill., col. maps ; 27 cm. - The Dryden Press series in marketing .
Includes bibliographical references and index.
Contents: Introduction to marketing research and problem definition -- Research design -- Data collection methods -- Data collection forms -- Sampling and data collection -- Data analysis -- Research reports.
0030983673
95070063
Marketing research.
HF5415.2 / .C49 1996
658.8/3
Basic marketing research. / Marketing research Gilbert A. Churchill, Jr. - 3rd ed. - Fort Worth : Dryden Press, c1996. - xvii, 863 p. : col. ill., col. maps ; 27 cm. - The Dryden Press series in marketing .
Includes bibliographical references and index.
Contents: Introduction to marketing research and problem definition -- Research design -- Data collection methods -- Data collection forms -- Sampling and data collection -- Data analysis -- Research reports.
0030983673
95070063
Marketing research.
HF5415.2 / .C49 1996
658.8/3