The Effective use of market research: a guide for management to grow the business. /
Birn, Robin J.
The Effective use of market research: a guide for management to grow the business. / Robin J. Birn - 3rd ed. - London: Kogan page, 1999. - xi,162 p.: 23cm.
Includes index
Contents: Key to making goods decisions -- Getting the information you really need -- The Best research techniques anyone can use -- What to measure and how to measure it -- You have the information-now use it -- Making sure that the customers are happy -- Tracking trends and changing decisions -- Getting the most out of business relationships with research companies -- Using research to grow your business.
0749427728
Marketing research
HF5415.2.B53
The Effective use of market research: a guide for management to grow the business. / Robin J. Birn - 3rd ed. - London: Kogan page, 1999. - xi,162 p.: 23cm.
Includes index
Contents: Key to making goods decisions -- Getting the information you really need -- The Best research techniques anyone can use -- What to measure and how to measure it -- You have the information-now use it -- Making sure that the customers are happy -- Tracking trends and changing decisions -- Getting the most out of business relationships with research companies -- Using research to grow your business.
0749427728
Marketing research
HF5415.2.B53