Consumer behaviour:building marketing strategy. /
Hawkins, Del I.
Consumer behaviour:building marketing strategy. / Del I. Hawkings, Roger J. Best and Kenneth A. Coney - 8th ed. - Boston: McGraw Hill, c2001. - xxiv,776 p.: ill; 26cm.
Includes index
Contents: Introduction -- External influences -- Internal influences -- Consumer decision process -- Organizations as consumers -- Consumer behavior and marketing regulation -- Appendix A -- Appendix B.
0072316020
Consumer behavior
HF5415.33 U6 H38
Consumer behaviour:building marketing strategy. / Del I. Hawkings, Roger J. Best and Kenneth A. Coney - 8th ed. - Boston: McGraw Hill, c2001. - xxiv,776 p.: ill; 26cm.
Includes index
Contents: Introduction -- External influences -- Internal influences -- Consumer decision process -- Organizations as consumers -- Consumer behavior and marketing regulation -- Appendix A -- Appendix B.
0072316020
Consumer behavior
HF5415.33 U6 H38