The marketing plan. /
Cohen, William A.,
The marketing plan. / William A. Cohen. - 5th ed. - Hoboken, NJ : J. Wiley & Sons, 2006. - xviii, 350 p. : ill. ; 28 cm.
Includes bibliographical references (p. 345-346) and index.
Contents: Planning the development of a marketing plan -- Scanning your environment -- Establishing goals and objectives -- Developing marketing strategy -- Developing marketing tactics -- Forecasting for your marketing plan -- Calculating important financial ratios for your marketing plan -- Presenting the marketing plan -- Implementation --
9780471755296 (pbk. : alk. paper) 047175529X
2005056170
Marketing--Management.
HF5415.13.C63
658.8/02
The marketing plan. / William A. Cohen. - 5th ed. - Hoboken, NJ : J. Wiley & Sons, 2006. - xviii, 350 p. : ill. ; 28 cm.
Includes bibliographical references (p. 345-346) and index.
Contents: Planning the development of a marketing plan -- Scanning your environment -- Establishing goals and objectives -- Developing marketing strategy -- Developing marketing tactics -- Forecasting for your marketing plan -- Calculating important financial ratios for your marketing plan -- Presenting the marketing plan -- Implementation --
9780471755296 (pbk. : alk. paper) 047175529X
2005056170
Marketing--Management.
HF5415.13.C63
658.8/02