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Personalized digital advertising : how data and technology are transforming how we market. /

Nesamoney, Diaz

Personalized digital advertising : how data and technology are transforming how we market. / Diaz Nesamoney - Old Tappan, NJ : Pearson, 2015. - xiv, 223 p. : ills. ; 29 cm

Includes glossary and index.

Contents:

ISBN: 9780134030104 0134030104

LCCN: 2013023260

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5823.N45

Dewey Class. No.: 659.1

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Personalized digital advertising : how data and technology are transforming how we market. /

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