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The media of mass communication. /

Vivian, John

The media of mass communication. / John Vivian - 8th ed. - Boston: Allyn & Bacon, 2007. - xxvii, 516 p .: ill. ;

Includes index.

Contents: 1. The Mass media: Mass media literacy --

ISBN: 0205477534

LCCN: 2010001491

Subjects--Topical Terms:
Mass media

Index Terms--Genre/Form:

LC Class. No.: P90.V53

Dewey Class. No.: 302.23

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