Business communication today. /
Bovée, Courtland L.
Business communication today. / Courtland L. Bovée, John V. Thill. - 12th ed. - xxxviii, 641 p. : colored illustrations ; 29 cm
Includes bibliographical references and index.
Contents: Understanding the foundations of business communication: Achieving success through effective business communication -- Mastering team skills and interpersonal communication -- Communicating in a world of diversity -- Applying the three-step writing process: Planning business messages -- Writing business messages -- Completing business messages -- Electronic, social and visual media: Electronic media -- Social media -- Visual media -- Brief messages: Writing routine and positive messages -- Writing negative messages -- Writing persuasive messages -- Reports and proposals: Finding, evaluating, and processing information -- Planning reports and proposals -- Writing and completing reports and proposals -- Designing and delivering oral and online presentations: Developing oral and online presentations -- Enhancing presentations with slides and other visuals -- Writing employment messages and interviewing for jobs: Building careers and writing résumés -- Applying and interviewing for employment --
9780132971294 (alk. paper)
2013016204
Business communication--United States--Case studies.
Communication in organizations--United States--Case studies.
HF5718.B66
658.4/5
Business communication today. / Courtland L. Bovée, John V. Thill. - 12th ed. - xxxviii, 641 p. : colored illustrations ; 29 cm
Includes bibliographical references and index.
Contents: Understanding the foundations of business communication: Achieving success through effective business communication -- Mastering team skills and interpersonal communication -- Communicating in a world of diversity -- Applying the three-step writing process: Planning business messages -- Writing business messages -- Completing business messages -- Electronic, social and visual media: Electronic media -- Social media -- Visual media -- Brief messages: Writing routine and positive messages -- Writing negative messages -- Writing persuasive messages -- Reports and proposals: Finding, evaluating, and processing information -- Planning reports and proposals -- Writing and completing reports and proposals -- Designing and delivering oral and online presentations: Developing oral and online presentations -- Enhancing presentations with slides and other visuals -- Writing employment messages and interviewing for jobs: Building careers and writing résumés -- Applying and interviewing for employment --
9780132971294 (alk. paper)
2013016204
Business communication--United States--Case studies.
Communication in organizations--United States--Case studies.
HF5718.B66
658.4/5