Digital marketing: using new technologies to get closer to your customers. /
Rowan, Will.
Digital marketing: using new technologies to get closer to your customers. / [electronic resource] Will Rowan. - London : Kogan Page, 2002. - x, 246 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Contents: Introduction -- Digital marketing and customer consent -- Plannng marketing campaigns -- Building trusting relationships with customers -- Managing customer information -- Sustaining customer relationships -- Didgital customer service -- How to fragment digital media constructively -- Adding value by measuring and managing the return on investment in customers -- Marketing to digital communities -- Conclusion.
0749436646
Marketing--Data processing.
Electronic books.
HF5415.125.R69 /
Digital marketing: using new technologies to get closer to your customers. / [electronic resource] Will Rowan. - London : Kogan Page, 2002. - x, 246 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Contents: Introduction -- Digital marketing and customer consent -- Plannng marketing campaigns -- Building trusting relationships with customers -- Managing customer information -- Sustaining customer relationships -- Didgital customer service -- How to fragment digital media constructively -- Adding value by measuring and managing the return on investment in customers -- Marketing to digital communities -- Conclusion.
0749436646
Marketing--Data processing.
Electronic books.
HF5415.125.R69 /