Interactive services marketing / (Record no. 10056)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02110cam a22003254a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 207212 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230914143445.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 990402s2000 maua i 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 99072007 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0395769167 (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | WIUC - GH |
| Transcribing agency | WIUC - GH |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD9980.5 |
| Item number | .F544 2000 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 21 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Fisk, Raymond P. |
| 9 (RLIN) | 2417 |
| 245 10 - TITLE STATEMENT | |
| Title | Interactive services marketing / |
| Statement of responsibility, etc. | Raymond P. Fisk, Stephen J. Grove, Joby John. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | Houghton Mifflin, |
| Date of publication, distribution, etc. | c2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 250 p. : |
| Other physical details | ill. ; |
| Dimensions | 26 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes indexes. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: Part 1:Foundations of services marketing: Grasping the uniqueness of services marketing -- Frameworks for managing the customer's experience -- Plugging into the information age -- Part II: Management issues in services marketing: Developing marketing strategies for services -- Planning the services performance -- Coping with fluctuating demand for services -- Part III:Creating value: Leveraging the people factor -- Designing the service setting -- Managing the customer mix. Part IV: Pricing and promoting the service performance: Setting a price for the service rendered -- Promoting a product the customer cannot see Part V: Ensuring a positive customer experience: Delivering service quality and guaranteeing services -- Regaining customer confidence through customer service and service recovery -- Studying service success and failure Part VI: Expanding the service horizons: Thinking globally: "it's a small world after all" -- Back to the future: achieving service excellence in the twenty first century |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Service industries |
| General subdivision | Marketing. |
| 9 (RLIN) | 336 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Service industries |
| General subdivision | Management. |
| 9 (RLIN) | 2418 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Grove, Stephen J. |
| Fuller form of name | (Stephen John), |
| Dates associated with a name | 1950- |
| 9 (RLIN) | 2419 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | John, Joby, |
| Dates associated with a name | 1957- |
| 9 (RLIN) | 2420 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 2 |
| e | opcn |
| f | 19 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 20/03/2023 | HD9980.5.F54 | K/3165/0263/23 | 14/09/2023 | 14/09/2023 | Books |