Marketing : real people, real choices. / (Record no. 10062)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02240pam a2200277 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 1636598 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230915145628.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 960909s1997 njua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0139085912 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | WIUC - GH |
| Transcribing agency | WIUC - GH |
| Modifying agency | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.35 .S65 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 20 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Solomon, Michael R. |
| 9 (RLIN) | 623 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing : real people, real choices. / |
| Statement of responsibility, etc. | Michael R. Solomon, Elnora W. Stuart. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc. | Prentice Hall, |
| Date of publication, distribution, etc. | c1998 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 80 p. : |
| Dimensions | 29 cm. |
| 490 ## - SERIES STATEMENT | |
| Series statement | Marketing mini-projects: Learning by doing |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexes. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: Mini Projects -- Examining a new era organization -- The 4 Ps for different organizations -- Creating competitive advantages -- Using the BCG growth-market share matrix -- Consumer social responsibility -- Environmental scanning -- Standardize or individualize -- Global differences -- More than one way to solve a problem -- Secondary research for business and industry -- Understanding evaluative criteria in the decision process -- Maslow's hierarchy in ads -- buying big time -- Small versus large customers -- Designing marketing for different segments -- Recognizing target markets -- Is this product better? -- The layers of a product -- Building a better package -- Enter product quality -- Understanding the service industry -= Marketing people -- Price elasticity of demand -- Monetary and non-monetary prices -- Examining "Caveat Venditor" -- Market basket study -- Channels are not all created equal -- How many channel members -- Non-store retailing in the future -- Differences in retail prices -- Database marketing for a small business -- Product and package design -- Copy testing Ad ideas -- Examining advertising messages -- Understanding trade promotions -- Consumer sales promotion -- Making a sales presentation -- Learning about sales management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Vocational guidance. |
| 9 (RLIN) | 624 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Stuart, Elnora W. |
| 9 (RLIN) | 625 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ocip |
| f | 19 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 14/03/2023 | HF5415.35.S65 | K/3037/0135/23 | 15/09/2023 | 15/09/2023 | Books |