Sales promotion : how to create and implement campaigns that really work. / (Record no. 1056)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00938nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120531t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0749424478 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5438.5.C86 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cummins, Julian |
| 245 ## - TITLE STATEMENT | |
| Title | Sales promotion : how to create and implement campaigns that really work. / |
| Statement of responsibility, etc. | Julian Cummins |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Kogan Page, |
| Date of publication, distribution, etc. | 1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii, 268 p.: |
| Other physical details | ill.; |
| Dimensions | 24cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: Structure : Business purpose -- How to use promotions -- How to be creative -- How to use suppliers -- How to implement a promotion -- How to research and evaluate -- Techniques: Off -the-shelf offers -- Joint promotions -- Price promotions -- Premium promotions -- Prize promotions -- Context : International sales promotion -- Self - regulation and the law -- Learning more about sales promotion. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales promotion. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 31/05/2012 | HF5438.5.C86 | 2440/12 | 31/05/2012 | 1 | 31/05/2012 | Books | |||||
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 31/05/2012 | HF5438.5.C861 | 2441/12 | 31/05/2012 | 2 | 31/05/2012 | Books | |||||
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 31/05/2012 | HF5438.5.C862 | 2442/12 | 31/05/2012 | 3 | 31/05/2012 | Books |