MARC details
| 000 -LEADER |
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| fixed length control field |
01995mam a22003134a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
2355799 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20210414113954.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
990520s1999 nyua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
99016155 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0684864673 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)ocm41482164 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
C#P |
| -- |
OrLoB-B |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.13.D367 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
21 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Day, George S. |
| 245 14 - TITLE STATEMENT |
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| Title |
The market driven organization: understanding, attracting, and keeping valuable customers. / |
| Statement of responsibility, etc. |
George S. Day. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
Free Press, |
| Date of publication, distribution, etc. |
c1999. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 285 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references (p. 263-274) and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
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| Title |
Introduction: Move to the Market -- |
| Miscellaneous information |
Pt. I. |
| Title |
Understanding Market Orientation. |
| Miscellaneous information |
1. |
| Title |
What It Means to Be Market Driven. |
| Miscellaneous information |
2. |
| Title |
Misconceptions About Market Orientation. |
| Miscellaneous information |
3. |
| Title |
Market Driven Cultures. |
| Miscellaneous information |
4. |
| Title |
Configuring Around Capabilities -- |
| Miscellaneous information |
Pt. II. |
| Title |
Building the Capabilities. |
| Miscellaneous information |
5. |
| Title |
Market Sensing. |
| Miscellaneous information |
6. |
| Title |
The Shared Knowledge Base. |
| Miscellaneous information |
7. |
| Title |
Market Relating. |
| Miscellaneous information |
8. |
| Title |
Competing for Customer Relationships. |
| Miscellaneous information |
9. |
| Title |
Collaborative Partnering -- |
| Miscellaneous information |
Pt. III. |
| Title |
Aligning the Organization to the Market. |
| Miscellaneous information |
10. |
| Title |
Reshaping the Organization. |
| Miscellaneous information |
11. |
| Title |
Setting the Direction. |
| Miscellaneous information |
12. |
| Title |
Guiding the Change. |
| Miscellaneous information |
App. |
| Title |
Is Your Organization Market Driven? |
| 520 1# - SUMMARY, ETC. |
|---|
| Summary, etc. |
"George Day argues that in successful market-driven organizations, three key elements - capabilities, culture, and configuration - are aligned to the market."--BOOK JACKET. "Using case studies of Owens Corning, Sears, and the Eurotunnel, Day provides a concise roadmap to managers who want to strengthen the orientation of their organizations to the market. He concludes with a detailed diagnostic questionnaire to help managers assess their own progress."--BOOK JACKET. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sales management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer satisfaction. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Customer relations. |
| 900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA] |
|---|
| Numeration |
TOC |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |
