Marketing management. / (Record no. 1077)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01760nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210414113955.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120605t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8120316096 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13.K64 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management. / |
| Statement of responsibility, etc. | Philip Kotler |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | India: |
| Name of publisher, distributor, etc. | Prentice Hall, |
| Date of publication, distribution, etc. | 2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxix, 718p + various pagings : |
| Other physical details | ill.; |
| Dimensions | 26cm. |
| 500 ## - GENERAL NOTE | |
| General note | Index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: Understanding marketing management : Marketing in the 21st century -- Building customer satisfaction, value and retention -- Winning markets: market-oriented strategic planning -- Analyzing marketing opportunities : Gathering information and measuring market demand -- Scanning the marketing environment -- Analyzing consumer markets and business buying behaviour -- Analyzing business markets and business buying behaviour -- Dealing with the competition -- Identifying market segments and selecting target markets -- Developing marketing strategies : Positioning the market offering through the product life cycle -- Developing new market offerings -- Designing new market offerings -- Designing global market offerings -- Making marketing decisions : Managing product lines and brands -- Designing and managing services -- Designing pricing strategies and programs -- Managing and delivering marketing programs -- Managing marketing channels -- Managing retailing, wholesaling and market logistics -- Managing integrated marketing communications -- Managing advertising, sale promotion and public relations -- Managing the sales force -- Managing direct and on-line marketing -- Managing the total marketing effort. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 05/06/2012 | HF5415.13.K64 | 2756/12 | 05/06/2012 | 1 | 05/06/2012 | Books | |||||
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 05/06/2012 | HF5415.13.K641 | 2757/12 | 05/06/2012 | 2 | 05/06/2012 | Books | |||||
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 05/06/2012 | HF5415.13.K642 | 2758/12 | 05/06/2012 | 3 | 05/06/2012 | Books | |||||
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 05/06/2012 | HF5415.13.K643 | 2759/12 | 05/06/2012 | 4 | 05/06/2012 | Books | |||||
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 05/06/2012 | HF5415.13.K644 | 2760/12 | 05/06/2012 | 5 | 05/06/2012 | Books |