Perspectives in consumer behaviour. / (Record no. 1170)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00813nam a22001697a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210414114002.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120607t xxu||||| |||| 00| 0 eng d |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.3.K3 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kassarjian, Harold H. |
| 245 ## - TITLE STATEMENT | |
| Title | Perspectives in consumer behaviour. / |
| Statement of responsibility, etc. | Harold H. Kassarjian, Thomas S. Robertson |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | U.S.A: |
| Name of publisher, distributor, etc. | Foresman and Company, |
| Date of publication, distribution, etc. | 1968. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 568 p.: |
| Other physical details | ill.; |
| Dimensions | 23cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: The Nature of consumer behaviour: Perspectives -- Individual factors: Cognition -- Perception -- Learning -- Attitudes -- Cognitive dissonance -- Risk taking -- Motivation and personality -- Social factors: social influence -- Sociocultural factors: culture -- Comprehensive models of consumer bahaviour. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Robertson, Thomas S. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 07/06/2012 | HF5415.3.K3 | 2176/12 | 07/06/2012 | 1 | 07/06/2012 | Books |